Local Business SEO – Get Your Business Listed And Ranking In Google Maps and 3 Pack
SEO is a broad field with any given entrepreneur or business looking to operate at a certain level. For example, as a company owner, you could look to rank internationally or across the UK. You may want to have a very visible presence online in a region. However, the great majority of many small and medium businesses (and even some large ones) want their phones to ring, emails arrive and leads develop from their immediate local market. That local market may be one or more cities within which the business operates. This is a form of SEO with some significant differences from a national SEO strategy. Working with a business to get them the greatest visibility in their city or several cities is known as Local SEO.
“If I Should Do One Thing…..”
I’m often asked a question by local company owners. Although always phrased differently, the heart of the question is the same. ‘If I had to do one SEO thing to improve my business locally what would it be?’ Well, I generally don’t like to build strategies around one thing but, at this moment in time, that one thing would be to rank well in Google 3 pack and Maps listings. If you’re wondering why then the answer is simple – Google local pack statistics show that over 80% of searchers that follow up on a search get in touch based on the 3-pack listing – if there is one.
I Don’t Know What The Google 3 Pack Is!
Well, you probably do although you may not know it as the 3-pack. You may have heard other terms such as the Google Maps pack’ or ‘The Google Snack Pack’ or ‘local Google Listing’ or ‘Google Local pack’. Whatever you’ve heard it called, it’s the 3 search result entries that sit below a Google map when you carry out a search that delivers a Map. If you look at the image below, you will see a Google 3 pack listing shown for a particular search.